- Meaningful marketers never push. They invite prospective customers in by creating marketing that appeals to the higher unmet needs in their overall lives.
- Meaningful marketers know that most of our basic needs are satisfied by the products and services we already buy. But that is not to say that the marketers of these basic products are exempt from creating marketing with meaning—on the contrary. If you sell a commodity, the need and opportunities for you to create marketing whose meaning transcends your product are limitless.
- Marketing itself must improve consumers’ lives and accomplish something of intrinsic value, independent of the product or service it aims to sell, whether or not people actually ever purchase it.
- More meaning = more money. (The longer equation is more meaning = more loyalty = higher prices = increased sales, but the net result is the same.)
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Tuesday, February 15, 2011
What Meaningful Marketers Know
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