It seems to me that the holiday season has begun a little earlier than in years past, which, considering the world of retail and the current economy, isn’t so strange. The mentality: the more calendar days to milk, the better.
There is, however, an upside to the “Silly Season.” People for the most part are in great moods. They’re loose. They see office parties in their future, more baked goods filling the office, and who’s that guy in the white beard and red suit? Oh, it’s Saint Nick! So early? Yeah, why not? Office moral is low.
This is an ideal time to prospect, to look back and see what worked and what didn’t. Look back, but go on the attack. Reach out to new prospects, not the same ones you’ve been pitching for months now. These brand new leads may turn to deals in the New Year, which isn’t that far away to begin with. You may discover that people are more patient during this festive period, more willing to learn about your company and product.
Take advantage of this opportunity and go after new leads.
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